While coffee shops are still popping up like mushrooms, more and more people are grabbing something cold to kick-start their day: an energy drink. Since the caffeine amounts are about the same, people are finding that they can get the same pick-me-up without having to deal with a searing hot cup. Even so, energy drinks along with coffee still have the same downfall: the impact of caffeine on the body.

One serving of Crave Energy Drink™ contains approximately the same amount of caffeine as a cup of coffee (100 mg/serving). The caffeine in Crave Energy Drink™ has been buffered (Patented process) to reduce the jitters associated with regular coffee and caffeine.

Does Not Contain Ephedra or Ma Huang

  CRAVE delivers high energy levels and alertness in humans, not by speeding you up, but by keeping you from slowing down.

Each time brain cells fire, they product a squirt of a chemical that serves as an off-switch that keeps neural activity in check.

CRAVE, in effect, blocks the chemical, and jams the switch, so it can’t be turned down. This energy-effect can last from 2-4 hours. Additionally, the time-released glycoside system unique to the formula remains in the intestinal tract for a long period, providing increased energy over a 2-4 hour duration.

Mintel's July 2006 Energy Drink report states that many people drink energy drinks for the effect, with 80% stating they drink them “for the kick” and 50% “for mental alertness.” They furthermore suggest that there is “an opportunity to launch or position an energy for everyday mental concentration.” Most existing energy drinks on the market have not had this as their focus. Crave has this focus of health and everyday mental concentration.